Craig Small
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KETEL ONE – GENERATIONS

Direction/Animation

Much of their story is right there on the bottle: family owned and operated for over ten generations, Ketel One vodka is crafted from small batches in the picturesque city of Schiedam, Holland. I wanted to showcase Ketel One’s historic roots but also emphasize its modern approach to its craft, something I did narratively but also stylistically, by combining drones, lasers and letterpress with classic and 3D animation.

Pressman Nicholas Kennedy
Animation blocks
Master distiller sequence
Letterpress print
Inking the blocks
Adjusting the plates
Printing
Cathedral detail
Test print
Animation blocks
Test print
Maple and cedar wood blocks
Hand inking cells
Inking the cells
Laser engraved animation cells
Aerial frame
Master distiller
Windmill mid transition
Ketel 1
Church in Schiedam
Canal in Schiedam
Windmill in Schiedam
Shovelling coal detail
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